A recent post looked at the vagaries of park signage in Paris. Since then, I have been keeping an eye out for good examples. And last week, on a trip to the US, I found some. The City of Philadelphia has, in my opinion, got it right.
So, what makes these signs work? It is nothing extraordinary or magical. They are simply located in places where people congregate. There is an appealing balance of colourful images and scant text. With eye-catching titles, they tell the reader one or two digestible pieces of information, and they relate clearly and explicitly to their location. That’s it.
And what’s the evidence that they work well? Simply that I have never seen signs so frequently consulted and discussed.
Post script: If you’re interested in signage, you might like to visit my gallery of other wonderful and woeful examples.